The iconic Mercedes G-Class is reborn as the Arcade Sojourn
Uprated and overhauled, the Sojourn is a former Swiss Army vehicle that’s been given a fresh lease of life by Arcade Cars
This is the new Arcade Sojourn, the first product from a British and Austrian joint venture looking to get into the lucrative restomod community. Founded in 2023 by Rishav Kanoria and Felix Timmer, Arcade Cars has chosen a bulletproof classic for its first venture, the original Mercedes-Benz G-Wagen. The Sojourn is based on the GE 230, perhaps the most recognisable and desirable of all the ‘G’s, built barely unchanged (at least visually) from 1979 to 2001.
Over the years, Mercedes has made the Geländewagen more and more upmarket, eventually culminating in today’s lavish Mercedes-Benz G 580 with EQ Technology. Arcade Cars is definitely looking back to the model’s early years, and the straight-edged styling that belied the off-roader’s military origins and also imbued it with its cult longevity.
The Sojourn ticks all the restomod boxes, with endless interior trim upgrades that’ll banish any thoughts of utilitarian hardship, as well as a choice between uprated petrol engines or full electrification. The Arcade Sojourn is based on the long-wheel-base version, and offers the choice between six or eight seats, with a removable soft-top stretched over a frame across the rear. The eight-seat option is effectively two long benches, while six-seater cars have a more conventional set-up.
All this sounds quite rough and ready, but the creature comforts are ramped up with the addition of new infotainment systems and high quality materials on all the seats and touch points. The new company is based in London with workshops in Austria and has been careful to establish relationships with key players in the G-Class world. The donor cars are sourced from former Swiss Army stock, before being taken apart and carefully restored and upgraded.
One key partner is Everrati, the UK-based electrification specialists who are creating a dedicated EV powertrain for the Sojourn. Other upgrades include Apple’s CarPlay and Android Auto, along with Xenon or LED headlamps, front and rear grilles and special off-road tyres.
‘By scouring the market for the best vendors to source legacy vehicles, vetting expert restorers in Germany and Austria, both countries with deep ties to Mercedes Benz and specifically the G-Class, we allow our customers to own one of these legendary vehicles without the challenges associated with owning classic cars,’ says CEO Kanoria.
Sojourn, by Arcade Cars, from $130,000, ArcadeCars.com, @ArcadeCars
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Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
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